![]() ![]() “Given that these are the most popular flavors in our core Calypso portfolio, we felt they made sense as the lead entries for Lights,” Klavsons says.Īlthough the company saw the potential for the light lemonade market, Klavsons adds that the team didn’t want to develop a product that didn’t convey the same flavor experience as its full-calorie lines. While early, we are pleased with the response we are getting from consumers and customers on Lights.”įeaturing zero sugar and 5 calories in each bottle, Calypso Lights are available in Original, Ocean Blue, Strawberry and Southern Peach. We believe the Lights will bring an incremental set of consumers to the brand. ![]() We took our time to make sure that the product delivered on the taste that people have come to expect with the Calypso brand. “That led to the development of Calypso Lights, which launched earlier this year. “While our core line of lemonades is seeing rapid growth, it was clear that an underserved need in the category was a great tasting, low calorie offering,” he says. (Image courtesy of King Juice Company Inc.) Click image for larger versionĬalypso was created to give consumers delicious and unique lemonade flavors that celebrated the “Taste of the Islands,” David Klavsons says. Noting Calypso’s passionate consumer base, Klavsons highlights that the brand listened to their fans’ input through its digital and social platforms to create the Light line. “This is an underserved segment of the category and Calypso Lights deliver on both the taste expectations and better-for-you benefits consumers are looking for.” “Another major growth driver for us in 2020 is the launch of Calypso Lights, which we believe represent a taste and flavor breakthrough for a zero sugar, 5 calorie lemonade,” Klavsons says. ![]() Enter the zero sugar innovation: Calypso Lights. However, that’s not the only way the brand is hoping to add to its sales growth. To support 2019’s growth into 2020, the Calypso brand is investing in marketing efforts and sales initiatives to drive distribution and performance. “All told, we don’t see a major impact to our growth plans in fact, we anticipate Calypso being plus-40 percent in the first half of 2020, which has a lot to do with proactive planning by our operations team, strong commercial plans, and great brand that deliver an affordable and differentiated experience to our consumers,” he continues. business but in our international markets as well. Right now, we are seeing that ‘v-shaped’ recovery not only in our U.S. “In May, we saw a notable uptick in performance and June has been very strong for us. “We did see a slowdown in suburban convenience stores in March and April, which was offset to a large degree by food and mass customers,” he says. The Calypso brand entered the light lemonade market earlier this year with the launch of Calypso Lights, available in Ocean Blue, Strawberry, Original and Southern Peach. Klavsons adds that the company foresees this momentum continuing throughout 2020 and beyond, particularly because it was able to secure three months of inventory for key ingredients and packaging in February, before the coronavirus pandemic disrupted various supply chains.
0 Comments
Leave a Reply. |